OFTEN CAUGHT UP IN THE DETAILS, William is a designer on a mission to create elegant, refined, and timeless designs that TRULY RESONATE with people.

Initially trained in product design, he continues to learn through a variety of design disciplines and has worked on projects across industrial design, UI, branding, furniture, and product design.

Currently WORKING ON the next generation of products at Dextra Lighting.

Multi Discipline Approach.

My whole approach involves blending what I've learned from various design disciplines into each project. Taking influence from Dieter Rams’s 10 principles, JONY IVE’s experimentation with cmf and Virgil Abloh’s 3% approach, I’ve noticed it really improves the quality of creative and technical choices.

My passion for design includes all creative fields, with my goal focused on expanding my knowledge of all design disciplines, including CMF, Product, Furniture, Fashion, Automotive, Robotics, Architecture and Experience-Based Store Design.

Experience.

Junior Product Designer | Dextra Group

JULY 2023 - PRESENT

Product & Industrial Designer | FREELANCE

OCTOBER 2022 - JULY 2023

Design & Media Coordinator | EC Electricals

SEPT 2020 - SEPT 2021 (FT) | OCTOBER 2020 - JULY 2023


Design Achievements.

Achieved Certificate of Registration for a UK Design | Intellectual Property Office 2022

DECEMBER 2022

Winner of The January Furniture Award | Young Furniture Makers 2022

OCTOBER 2022

Shortlisted For Design Award | Young Furniture Makers 2022

JULY 2022


Exhibitions.

January Furniture Show 2023

JANUARY 2023

Young Furniture Makers 2022

OCTOBER 2022

New Designers 2022

JULY 2022