I believe in the power of storytelling — it’s everywhere, from film and music to photography, architecture, and especially design. Every design reflects the people behind it, revealing their character, the journey that led them there, and their level of consideration (or sometimes the lack of it). Through design, I want to craft truly meaningful stories — stories that captivate and stand the test of time.

Often caught up in the details, William is a designer driven to create the elegant, refined and timeless.

Initially trained in product design, he strives to broaden his influences, seeking inspiration from various disciplines, Scandinavian design and the unique perspectives of influential designers.

Currently working on the next generation of products at Dextra.

My approach blends insights from multiple disciplines into each project, with current influences drawn from Jony Ive’s experimentation with CMF, the work of Ronan and Erwan Bouroullec, the architecture of Oscar Niemeyer and Virgil Abloh’s 3% approach.

To say I’m passionate about design would be an understatement - as it surrounds itself with everything I do. I am driven by a relentless pursuit of creating meaningful designs that leave a lasting impression. My commitment lies in continuously learning across a wide range of disciplines, including consumer tech, CMF, furniture, fashion, automotive, robotics, architecture, and experience-driven store design.

Experience.

Junior Product Designer | Dextra Group

JULY 2023 - PRESENT

Product & Industrial Designer | Freelance

OCTOBER 2022 - JULY 2023

Design & Media Coordinator | EC Electricals

SEPT 2020 - SEPT 2021 (FT) | OCTOBER 2020 - JULY 2023 (PT)


Design Achievements.

Achieved Certificate of Registration for a UK Design | Intellectual Property Office 2022

DECEMBER 2022

Winner of The January Furniture Award | Young Furniture Makers 2022

OCTOBER 2022

Shortlisted For Design Award | Young Furniture Makers 2022

JULY 2022


Exhibitions.

January Furniture Show 2023

JANUARY 2023

Young Furniture Makers 2022

OCTOBER 2022

New Designers 2022

JULY 2022