EC Electricals.
EC Electricals is a family-owned business based in Shaftesbury, Dorset, specialising in providing quality electrical installations for projects ranging from medical centres to luxury properties.
Design Projects.
The task was to create a modern design language that reflected their heritage, involving designing a new logo and website to accompany the overall design refresh.
Logo Redesign
Design Language Overhaul
Website Redesign
Logo Redesign.
As per request, the new logo retains the original EC font and layout. The new arc reflects the original oval the text was placed on, whilst continuing to use the iconic line in the brands logo.
Design Language Overhaul.
The new design language was developed by defining the weight, sizes and colour usage of the text and new logo, whilst refining the three iconic EC colours.
These principles were then applied across the business including advertising and internal documents.
Fonts, Weights & Colour Usage
Colour Palette
Logo Colour Applications
Physical Adverts
Email Footer
Social Media Adverts
Social Media Unity
EC Business Card - Minimal Version
Advertising Posters
Billboard Concept
Poster Concept
The website was designed using the design language principles defined in the previous project.
The key goal was to create a more intuitive and user friendly experience, that would answer common questions previous customers have raised in the past.
Website Redesign.
Home
Services
Highlighted Projects
All Projects
Project View
Full Width Banners
Discover More Content
Contact Page
Testimonials Page
Careers
Descriptive Content
Footer